Passionate!
He’s passionate as hell, and brings a whole set of complimentary ideas to his shoots. If the ideas for the campaign were mine, then the finished creative surely belongs to Cory. Thank you for wandering with me around Gastown with poorly assembled cardboard props. Thank god it was sunny.
- Geoffrey Vreeken, www.homelesscopywriter.com
Who Will Be Your Customers During the Games?
There are now only 15 Mondays left until the 2010 Olympic Winter Games begin. Two issues for you to think about this week: your HR plans (again), and who your customers will be during Games-time.
In terms of your continued HR planning, the BCHRMA has just released a survey of planned HR policies and practices for Games Time. A three-page summary of BC firms’ HR plans is available here. A copy of the BCHRMA’s full 32 page report, along with whom to contact if you’d like additional details, is available here.
If your firm has a street presence in retail or tourism, you should now be thinking about who your Games-time customers will be and preparing your staff to interact with them. Some related resources from DVBIA and Tourism BC, for your information:
…a list of key lessons learned by retailers in 2002 in Salt Lake City is available here.
…a checklist of things you should think about and prepare for is available here.
…if you’re looking to ensure your customer service is world-class and tuned for the Games, information on WorldHost workshops is available here.
(Courtesy 2010 Commerce Centre)
Gifted Photographer

Cory is not only a gifted photographer; he is a gifted communicator and project manager. He’s got the perfect temperament for this work – equal parts professional, creative and easygoing. His shoots are well-planned and prepared, but then go with the flow in the moment and make you feel comfortable enough to allow an authentic version of self to shine through. When we were done, there were literally dozens of photos I would happily have used on my book jacket or website – the best pictures I’ve ever taken. Cory’s also spontaneous – when we were shooting at the beach, I jokingly jumped on top of a log and he said “that’s good – wait, let’s get that.” And just as the sun was setting, we got some playful and metaphorically perfect shots to accompany web copy about work/life integration and bringing together business strategy and metaphysical principles… I was literally walking a fine line, balancing, wobbling and finding my feet, all in gorgeous golden light. There are no compromises working with Cory – he’s an absolute pleasure to be around, and the delivers the end product you need. All I can say is hire him.
- Alanna Fero, Author, Keynote Speaker, Life Path and Business Coach, www.alannafero.com
Hey Good Lookin’!
Many people end up looking odd in photos because they freeze into odd facial expressions with a “say cheese” type of smile on their face. If you’re used to having bad pictures taken of yourself, you probably get nervous in front of the camera, and this can make things even worse. Take a deep breath and exhale naturally, relaxing your arms and shoulders. As you exhale, smile or strike whatever pose is appropriate. Don’t hold your breath, either in or out, otherwise you’ll appear as though you’re tense or suffocating. The more comfortable and relaxed you appear, the better the photo will turn out.
Here some more tips on looking your best for photos.

When (Not) To Use Your Camera’s Flash
Haven’t made the leap to that digital SLR yet? Frustrated with the mediocre photos your point-and-shoot camera produces? It’s not you, it’s the camera.

“For your average point-and-shoot, the effective range of your built-in flash is about 15 feet. You might stretch this to 20 feet if you jack up your camera’s ISO settings to 800 (or God forbid 1600), but under no circumstances will your camera’s flash reach down to the field or stage.”
How many times have you seen this? 10,000 flashes going off simultaneously to capture an epic history making moment – makes you wish you were there, hey? Well, to everyone’s disappointment, I can assure you that none of these photos turned out, and these folks were far too busy trying to “get the shot” to appreciate the moment. Here are some rules of thumb to help you get out of easy mode and be in control of your photos. Be the hero who gets the shot.
(Courtesy Gizmodo)
Maui Sunset
After arriving in Maui on Friday evening, it’s taken a few days to decompress and finally relax! It’s a difficult feat considering the 2 weeks of full-throttle work before we left. A couple nights of restless sleeps and acclimatizing to the humidity and I’m finally feeling human again. Managed to find a few moments to get my camera out and snap some shots of the sunset last night. This happens every night in Hawaii, but it’s hard to imagine that any sunset could be more amazing – yet each one is somehow is more spectacular than the last.
Ahhhh – there’s nothing quite like being in Hawaii. It’s a relaxation never quite achieved back home, and I think the warm salty air and fresh trade winds have something to do with it. Hard to imagine anything moving quickly around here, and I’m ok with that!

Sunset in Maui
The Art of the Photo
A Vancouver, BC-based commercial photographer, Cory Permack specializes in custom photography for advertising and editorial, lifestyle, events, portraits, weddings, and headshots for actors, realtors or business professionals. Cory has extensive experience in both studio and location shoots, professional retouching and project management, and will work with you to meet your scheduling and budget requirements.