FAQ

How much do your packages cost?

Every package is evaluated on a case by case basis with my clients. Every shoot requires something different, and the cost for each shoot varies depending on your needs. With every shoot booked, Cory Permack and his team strives to exceed your expectations and will deliver high quality service for less than you’d expect.For a free quote, please contact Cory Permack Photography.

How far in advance do I need to book?

In all cases, lots of notice is better. This will ensure availability and allow Cory Permack Photography to properly prepare for your shoot. We understand that lots of planning and preparation isn’t always possible, and Cory Permack Photography will make every effort possible to accommodate you in almost all cases.

I need a photoshoot for something you don’t list on your website. Can you still do it?

The short answer is, yes. Photography covers a lot of ground and many different businesses and people need photography. It would be impossible to list every service that Cory Permack Photography can provide. If you have a great idea, Cory Permack Photography would love to hear about it. We will do everything possible to accommodate your shoot, and if we feel like we’re not the right people for the job, we’ll be happy to refer you to the right person.

Do you have a studio?

Cory Permack Photography works out of a studio near 10th and Kingsway in Vancouver. The studio is suitable for large or small scale shoots, and is fully equipped with professional lighting equipment and backdrops, a bathroom, changing area, makeup bar, sitting lounge and meeting room.

What equipment to you use?

Cory Permack Photography uses Canon equipment.

What do I need to do to prepare?

Prior to every shoot you will have a planning meeting with Cory Permack to determine what steps you need to take prior to the shoot. Each photoshoot has its own personality, and we will work closely to make sure you are completely prepared and looked after. Here are some general tips for looking your best of shoot day:

›› Pick the right clothes and colours.

As in, don’t overdo it. Wearing a blue shirt and blue jeans might make you appear to blend, which is not good. Try not to wear too much pattern either, or it will take attention away from your face. Certain colours also complement certain skin tones, while others tend to bring out the worst. Also take into consideration your hair colour. You may have a feel for which colors you look best in, but if not, do some research and some trial-and-error.

›› Hide your blemishes.

The bad thing about photographs is that because they are simply frozen images of one angle in an instant in time, they can’t show all your good attributes. The good thing about them is that you can easily hide certain features you don’t like. Invest in a professional makeup artist to bring out your best.

›› Determine your best angle.

Finding the right angle for your face can be a bit more difficult than hiding blemishes. The classic model’s pose is to arrange your body 3/4 toward the camera with one foot in front of the other and one shoulder closer to the camera than the other. This isn’t the best pose for everybody, however. Cory Permack is an experienced director, and will help guide you through the shoot to find your best angle.

›› Stick your neck out.

One trick models often use is to present a 3/4 pose to the camera (turn your head so that 3/4 of your face is exposed to the camera, as opposed to a full frontal shot) and then lift your neck and slightly tilt your head down, as though you are a turkey sticking its head out (without actually thrusting your chin out). This improves facial definition and helps smooth your skin.

›› Relax.

Many people end up looking odd in photos because they freeze into odd facial expressions with a “say cheese” type of smile on their face. If you’re used to having bad pictures taken of yourself, you probably get nervous in front of the camera, and this can make things even worse. Take a deep breath and exhale naturally, relaxing your arms and shoulders. As you exhale, smile or strike whatever pose is appropriate. Don’t hold your breath, either in or out, otherwise you’ll appear as though you’re tense or suffocating. The more comfortable and relaxed you appear, the better the photo will turn out.

›› Think happy thoughts.

An unnatural, forced smile can make you look stiff and, frankly, weird. When people are smiling and waiting for a photo to be snapped, their facial muscles can get caught in all sorts of strange positions. To remedy this, try to time your smile so that you don’t have to hold it for too long. Also, imagine something really funny (don’t be afraid to laugh a bit, even) or think of someone—your spouse or child, for example—who makes you happy. By doing so, you’ll get a genuine smile. If you don’t like your smile or your teeth, try a more subdued, closed- or partially-closed-mouth smile. Regardless of how you choose to smile, the happier and more relaxed you are, the better.

›› Smile with your eyes.

Nothing projects happiness and beauty like smiling eyes: a happy, somewhat mischievous expression of the eyes. To achieve this effect, imagine that the camera is a person you have a crush on walking into the room. This will create wider open eyes and a relaxed smile. Chances are you unconsciously do this all the time; the trick is to be able to bring it out on demand, so practice the smiling eyes in front of a mirror.

›› Maintain your posture.

Listen to your mother — remember how she always told you not to slouch? Good posture can dramatically improve your appearance in pictures. Sitting or standing up straight will make you look healthier and more alert. Just remember to breathe normally and relax your shoulders.

›› Fake it till you make it.

People are often photogenic because they like having their picture taken. They are therefore relaxed and happy when the camera appears. If you cannot muster up genuine love of the camera, pretend you like the camera. Imagine the camera is someone you love, a long lost friend, an old flame, your child at age three, or whatever you need to look at the camera lovingly. Try it—it really does work.

›› Relax your lips.

It’s a natural way to appear fresh and appealing in photographs.

›› Keep your face in equilibrium.

Look at your face in the mirror.That’s NOT actually the face which comes in your photograph. Now stare at your own reflection. After some time your face will reach the ‘normal’ condition. That will be your ‘equilibrium’ face. Now deactivate your eye region and activate your lip region. Don’t clench your teeth, just make sure that your upper and lower jaw molars touch each other. At the same time stress the corners of your eyes and raise your eye brows a little. Practice this exercise every day before a mirror for a few minutes.

How do I get my photos after the shoot?

Once your shoot is done, the post-production process begins.  All of the photos from the shoot will be uploaded to a secure, private gallery on www.corypermack.com.  You will then be able to browse through the images and make your touch-up selections.  This process is a collaborative effort with Cory who can give you some guidance as you narrow down your selections.  Once the touch-up process is completed, all of the final images and hi-res proofs will be delivered to you via direct download, or on CD.

Do I get to keep all of the hi-res images?

Yes!  You will have a Non-exclusive Unlimited Licence to use the digital images for your own purposes.  Cory Permack Photography will retain the copyright for all the images, and reserves the right to use them for display, publication, advertising or other purpose.